How Brands Got in on the Beef
Over the past week or so, two hip-hop artists have been involved in a argument that’s dominated social conversations throughout that time. Canadian artist Drake and U.S. up-and-comer Meek Mill have...
View Article“We Do Not Negotiate With Trolls”, Pt. 1
Even though you don’t have to pay a toll to get onto social media, trolls still abound. They sit on Twitter and Facebook waiting to pounce on unsuspecting brands, organizations and individuals. In...
View Article“We Do Not Negotiate With Trolls,” Pt. 2 – Preparation
Last month, we talked about the best way to respond to negative criticism online. However, that post was all about the reactive – about turning around negative publicity and knowing how to respond....
View ArticleUsing Twibbons to Garner Online Support
One of the greatest social media tools over the past six years has been the Twibbon. Since its appearance in 2009, the Twibbon has played an enormous role in social media advocacy campaigns of all...
View ArticleSocial Media and Third-Party Advertising
As more groups turn to social media to reach large audiences fast, Canada’s election advertising laws scramble to remain as relevant as possible. The world of third-party advertising can be a bit...
View ArticleFinding the Millennials in the Election
Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about theparties’ poor efforts to connect with...
View ArticleHow You Can Use Listicles, Too
The BuzzFeeds and Vices of the world have cemented listicles as a viable method to share information quick and far. This election, listicles have been bouncing around the web as a new style of...
View ArticleUsing Twitter Parties to Bolster Engagement
Twitter parties have proven to be one of the more successful ways to engage audiences with your organization or brand. The idea of hosting one can be daunting, but these easy tips should turn any...
View ArticleMLB Serves Up Custom Highlights on reddit
Major League Baseball gave some love to the reddit community Tuesday, uploading special highlight videos using comments posted on the site. The league has been active on the site since the beginning of...
View ArticleCatch ‘Em All (and Grab Some New Customers)
While Canadian Pokemon fans are eagerly awaiting the release of Pokemon Go, the delayed rollout to Canada gives businesses more time to plan marketing strategies for when the Pokeballs come out. Simply...
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