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How Brands Got in on the Beef

Over the past week or so, two hip-hop artists have been involved in a argument that’s dominated social conversations throughout that time. Canadian artist Drake and U.S. up-and-comer Meek Mill have...

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“We Do Not Negotiate With Trolls”, Pt. 1

Even though you don’t have to pay a toll to get onto social media, trolls still abound. They sit on Twitter and Facebook waiting to pounce on unsuspecting brands, organizations and individuals. In...

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“We Do Not Negotiate With Trolls,” Pt. 2 – Preparation

Last month, we talked about the best way to respond to negative criticism online. However, that post was all about the reactive – about turning around negative publicity and knowing how to respond....

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Using Twibbons to Garner Online Support

One of the greatest social media tools over the past six years has been the Twibbon. Since its appearance in 2009, the Twibbon has played an enormous role in social media advocacy campaigns of all...

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Social Media and Third-Party Advertising

As more groups turn to social media to reach large audiences fast, Canada’s election advertising laws scramble to remain as relevant as possible. The world of third-party advertising can be a bit...

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Finding the Millennials in the Election

Amidst the conversations of the role social media will play this election, a number of emerging platforms have been largely ignored. We’ve already written about theparties’ poor efforts to connect with...

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How You Can Use Listicles, Too

The BuzzFeeds and Vices of the world have cemented listicles as a viable method to share information quick and far. This election, listicles have been bouncing around the web as a new style of...

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Using Twitter Parties to Bolster Engagement

Twitter parties have proven to be one of the more successful ways to engage audiences with your organization or brand. The idea of hosting one can be daunting, but these easy tips should turn any...

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MLB Serves Up Custom Highlights on reddit

Major League Baseball gave some love to the reddit community Tuesday, uploading special highlight videos using comments posted on the site. The league has been active on the site since the beginning of...

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Catch ‘Em All (and Grab Some New Customers)

While Canadian Pokemon fans are eagerly awaiting the release of Pokemon Go, the delayed rollout to Canada gives businesses more time to plan marketing strategies for when the Pokeballs come out. Simply...

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